In 1994, Alan Ross—aka “The Sunglass Guy”—decided whether you have a pin head, a face the size of a manatee or something in between, everybody deserves a great-looking, superior-performing pair of name brand sunglasses, and that he was going to be the guy to supply them. The Sunglass Guy is truly knowledgeable about his products, with impeccable taste and a distinct flare for what’s fashionable, as well as painfully honest.

He’ll not only put you in the perfect pair of sunglasses, ideally suited for your look and performance needs, but he’ll just as soon tell you to leave without a purchase if you insist on buying something that looks like crap. “I own the place,” he says. “I can do what I bloody well please. If I don’t like a pair of sunglasses on you, you’re not buying them.”

Who better to help you with an eyewear purchase: The Sunglass Guy who cares more about matching you with the perfect fit and look than he does ultimately making the sale or a cookie-cutter mall employee working on commission? You decide.

It’s like The Sunglass Guy says: “Where you buy your fishing, fashion, polarized and sport sunglasses is as important as the sunglasses you buy. So, buy them from me!”